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Posts tagged marketing

Now THIS is how you do PR

Jan18
2012
1 Comment Written by nicolascallegari
Now THIS is how you do PR

Disclaimer: I got some free stuff before posting this blog. Popcorn Indiana is a company that’s doing cool stuff with popcorn.  They’re elbowing into territory that Simba and Jumping Jack have a firm grip on, but they’re offering something that’s completely different and utterly delicious. Yes, they haver the standard flavoured pre-popped popcorn, but they’ve [...]

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Posted in Awesome!, Business, Marketing & PR - Tagged chip'ins, popcorn, popcorn indiana, pr, price, Social Media, twitter, woolworths

#WhyWeDoDigital

Jan13
2012
Leave a Comment Written by nicolascallegari

My friends over at Retroviral Digital Communications have put together a cool little promotional ad highlighting some of their work and achievements. I personally know every one of the peeps there and I’ll stake my reputation on their abilities.  If you’re ever looking for a digital agency…give them a call.  

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Posted in Awesome!, Business, Marketing & PR, Social Media, The World Today - Tagged communications, digital, nando's, pr, put foot rally, retroviral, Social Media

Gotta love Nando’s

Dec10
2010
Leave a Comment Written by nicolascallegari

Received this mail from the people over in chicken land this morning: Good morning, Two weeks ago we received a note from a certain CEO suggesting that we add ‘Speedchicken’ to our menu. Kagiso has been hard at work in our labs, experimenting and these are the results… It all started when Nando’s decided to [...]

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Posted in Awesome!, Marketing & PR, South Africa - Tagged Cell C, kagiso lediga, nando's, speedchicken, tervor noah, video

The press release is dead. Long live the press release.

Sep07
2010
Leave a Comment Written by nicolascallegari
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The PR industry is a strange place to work in.  As much as many PR agencies and people proclaim their willingness to move with the times and see things from a fresh new angle – particularly when it comes to content – they always seem to get caught in the same old traps when it [...]

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Posted in Business, Marketing & PR, South Africa - Tagged content, Marketing & PR, media, media relations, pr, public relations, Social Media

A quick lesson in CRM for corporate SA

May11
2010
2 Comments Written by nicolascallegari
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South Africa’s tagline should change from “It’s possible” to “It’s out of stock” – because that’s all you ever hear when you walk into retail shops, or even order online these days. Now, I’m not sure if it’s pure laziness, incompetent buyers, useless merchandising staff, clueless sales people or a combination of the above, but [...]

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Posted in Business, Marketing & PR, South Africa - Tagged brands, crm, customer service, hellopeter, iphone, kalahari.net, out of stock, service, South Africa, vodacom

Julius Malema – PR genius

Mar29
2010
8 Comments Written by nicolascallegari
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If you asked the vast majority of white South Africans about two years ago who Julius Malema was, you’d probably get a bunch of blank stares in reply. The truth is, that although Malema (29) has been on the political scene since his teen years, and elected as president of the ANC Youth League in [...]

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Posted in Marketing & PR, Politics, South Africa, The World Today - Tagged anc youth league, juju, julius malema, kill for zuma, kill the boer, Marketing & PR, pac youth league, Politics, pr, zuma

What the World Cup’s REALLY all about

Jan06
2010
1 Comment Written by nicolascallegari
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On the 15th of May 2004, all of South Africa was at the edge of its seat as FIFA’s president, Sepp Blatter, opened up the envelope containing the name of the country that would host the 2010 FIFA Soccer World Cup.  After all, this was something that South Africa has wanted and campaigned for, for [...]

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Posted in Marketing & PR, South Africa - Tagged 2010 world cup, advertising, economic hangover, fifa, football, sepp blatter, soccer, sponsors, tournament
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