The PR industry is a strange place to work in. As much as many PR agencies and people proclaim their willingness to move with the times and see things from a fresh new angle – particularly when it comes to content – they always seem to get caught in the same old traps when it [...]
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If you asked the vast majority of white South Africans about two years ago who Julius Malema was, you’d probably get a bunch of blank stares in reply. The truth is, that although Malema (29) has been on the political scene since his teen years, and elected as president of the ANC Youth League in [...]
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I was at a presentation this morning where the topic of conversation was Social Media and how to place measurements on what is said about a brand online. The event was attended by a wide variety of people, but mostly public relations and marketing professionals – all of whom are pretty eager to get a [...]
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