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Posts tagged Social Media

Now THIS is how you do PR

Jan18
2012
1 Comment Written by nicolascallegari
Now THIS is how you do PR

Disclaimer: I got some free stuff before posting this blog. Popcorn Indiana is a company that’s doing cool stuff with popcorn.  They’re elbowing into territory that Simba and Jumping Jack have a firm grip on, but they’re offering something that’s completely different and utterly delicious. Yes, they haver the standard flavoured pre-popped popcorn, but they’ve [...]

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Posted in Awesome!, Business, Marketing & PR - Tagged chip'ins, marketing, popcorn, popcorn indiana, pr, price, twitter, woolworths

#WhyWeDoDigital

Jan13
2012
Leave a Comment Written by nicolascallegari

My friends over at Retroviral Digital Communications have put together a cool little promotional ad highlighting some of their work and achievements. I personally know every one of the peeps there and I’ll stake my reputation on their abilities.  If you’re ever looking for a digital agency…give them a call.  

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Posted in Awesome!, Business, Marketing & PR, The World Today - Tagged communications, digital, marketing, nando's, pr, put foot rally, retroviral

To retweet or not to retweet? Which RT is spam?

Sep14
2010
Leave a Comment Written by nicolascallegari
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The South African Twittersphere recently erupted into what I’ve called the iPad Wars, where it would seem every brand and its aunty is giving away a piece of coveted Apple hardware or some other prizes in exchange for retweets, liking stuff on Facebook and using specific hashtags, including: Afrihost MemeBurn & WantItAll 27Dinner Sanlam Needless [...]

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Posted in Business, Marketing & PR, South Africa - Tagged Afrihost, competition, iPad, iphone, memburn, retweet, RT, spam

The press release is dead. Long live the press release.

Sep07
2010
Leave a Comment Written by nicolascallegari
fail_2_28x6.jpg

The PR industry is a strange place to work in.  As much as many PR agencies and people proclaim their willingness to move with the times and see things from a fresh new angle – particularly when it comes to content – they always seem to get caught in the same old traps when it [...]

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Posted in Business, Marketing & PR, South Africa - Tagged content, marketing, Marketing & PR, media, media relations, pr, public relations

The social media backlash has begun

Aug30
2010
1 Comment Written by nicolascallegari
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In a world where snake oil, celebrity endorsements and bribery mean everything to forming the average Joe’s perception about products and services, it’s no wonder that a lot of businesses are being swindled out of their money by people who scare them into believing that they couldn’t possibly deal with this “new thing” called “social [...]

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Posted in Business, Marketing & PR, Social Networking, Technology, The World Today - Tagged backlash, facebook, snake oil, Social Networking, twitter
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